In São Paulo, the event is organized by PPG-Design from Universidade Anhembi-Morumbi and aims to discuss the Prazer da Imagem, to honor Roland Barthes, who evokes, in his reflections, the pleasure of the image and the pleasure of the text. Pleasure and pain are the fundamental tones of any type or form of “emotion. To determine its characteristics, it is necessary to understand the function attributed to emotions, and for this reason pleasure is related to the general theory of emotions.

RETINA International Colloquium – Vol.1 – 2019

Universidade Anhembi-Morumbi – Programa de Pós-Graduação em Design – INSS: 2675-9039

August 26-28, 2019

The event, in 2019, featured two actions: a colloquium at the Anhembi-Morumbi University and another colloquium at the University of Brasilia , with guests exclusively, who participate as speakers, and in communications at round tables. The participation of listeners is free and seeks to bring researches closer to the institutions involved in Brazil together with Université Paris 8 Vincennes – Saint-Denis , with which we have established effective partnerships for over ten years. The products of these meetings are published in annals, in books and in periodicals. The general objective of the events is to promote, disseminate and compare research in progress in the main research centers in the country and abroad inserted in the media, galleries and museums to contribute to the reflection, the formulation of theories and the history of the current culture.


Complete Edition



Authors: Isabelle Serral and Cristiane Mesquita
Keywords: Fashion Design. Body. Utopian Body. Michel Foucault. Rei Kawakubo.


ARNOLD, Rebecca. Fashion, desire and anxiety: image and morality in the twentieh century. New Jersey: Rutgers University Press, New Brunswick, 2001.

BERGAMO, Alexandre. The experience of status: clothing and fashion in the social fabric . São Paulo: Editora Unesp, 2007.

BOLTON, Andrew. Rei Kawakubo Comme des Garçons: Art of the In-Between. New York: The Metropolitan Museum Of Art, distributed by Yale University Press, 2017.

BOLTON, Andrew. Rei Kawakubo Comme des Garçons: Art of the In-Between [online]. 2017. Available in < Artshttps: // > Accessed on 26/09/2019.

CAMPOS, Amanda. Q .; RECH, Sandra. R. Fashion, trends and consumption considerations . Iara: Fashion, Culture and Art Magazine, São Paulo. v. 3, n. 3, dez. 2010.

CHAUI, Marilena. Invitation to Philosophy. São Paulo: Ática Edition, 2000.

CLAEYS, Gregory. Utopia: The story of an idea . Translation by Pedro Barros. São Paulo: Edições SESC SP, 2013.

CÓ, Yasmin. THE.; VICENTINI, Cláudia. RG Subversion in Fashion: Pastiche as a territory of creation . In: Designa 2018 Territory Proceedings – International Conference on Design Research. November 29-30. FAL-UBI: Corviljã, Portugal, 2018.

DEFERT, Daniel. Posfácio. In: Foucault, Michel. The utopian body, the heterotopias. Translation by Salma Jannus Muchall. São Paulo: n-1 editions, 2013.

ENGLISH, Bonnie. Japanese Fashion Designers: The Work and Influence of Issey Miyake, Yohji Yamamoto and Rei Kawakubo. New York: Berg, 2011.

FIORIN, José L. Language and Ideology . 7th ed. São Paulo: Ática, 2000.

FREITAS, Ricardo F. Communication, Consumption and Fashion: Among the scripts of appearance. CMC: Media and Consumer Communication, São Paulo, vol. 3; n. 4; p. 125 – 136. Jul. 2005.

FONSECA, Raquel. The scientific look and the photographic look on the body: an inaccessible objectivity . In: Org. LEOTE, Rosangela & CARVALHO, Agda. DAT JOURNAL: Vol 3 No 1 (2018): Body/Object/Space: Perceptions and Transductions. São Paulo: Universidade Anhembi Morumbi, 2018. Available in < Https: //> . Accessed on 11/28/19.

FOUCAULT, Michel. The Archeology of Knowledge . Translation: Luiz Felipe Baeta Neves. Rio de Janeiro: University Forensics, 2009.

FOUCAULT, Michel. an Interview: Sex, Power and the Politics of Identity; entrevista com B. Gallagher e A. Wilson, Toronto, junho de 1982; The Advocate, n. 400, August 7, 1984, pp. 26-30 and 58. This interview was for the Canadian magazine Body Politic. Translation by Wanderson Flor do Nascimento.

FOUCAULT, Michel. The Utopian Body, The Heterotopies \ Afterword by Daniel Defert . Translation by Salma Jannus Muchall. São Paulo: n-1 editions, 2013.

FOUCAULT, Michel. Watch and punish: Birth of the prison (14th ed., LM Pondé Vassallo, trad.). Petrópolis, RJ: Vozes. (Original work published in 1975)

GERHARDT, Tatiana E .; SILVEIRA, Denise T. Research Methods. Porto Alegre: UFRGS Publisher, 2009.

GIDDENS, Anthony. Modernity and identity . Rio de Janeiro, Zahar, 2002.

GRANATA, Francesca. Experimental Fashion: Performance Art, Carnival and the Grotesque Body. London: I.B. Tauris, 2017.

GRAND, France. Comme des Garçons. Translation by Christina Machado. São Paulo: Cosac & Naify Edições, 2000.

HOLZMEISTER, Silvana. The stranger in fashion: the image in the 1990s . São Paulo: Estação das Letras e Cores, 2010.

KAWAMURA, Yuniya. The Japanese revolution in Paris fashion. Nova York: Berg, 2004. 198 p.

KITCHING, John; SMALLBONE, David. Are freelancers a neglected form of small business?, Journal of Small Business and Enterprise Development, Vol. 19 Issue: 1, pp.74-91, 2012.

LAZZARINI, Eliana R .; VIANA, Terezinha C. The Body in Psychoanalysis . Psychology: Theory and Research. May-Aug, 2006, vol. 22, p. 241 – 250.

LIPOVETSKY, Gilles. The Empire of the ephemeral: fashion and its destiny in modern societies . Translation by Maria Lucia Machado. São Paulo: Companhia das Letras, 2009.

LOPES, Maria Manuela. Extending the reach of memory through the expression of the skin . In: LEOTE, Rosangela & CARVALHO, Agda. DAT JOURNAL: Vol 3 No 1 (2018): Body/Object/Space: Perceptions and Transductions. São Paulo: Universidade Anhembi Morumbi, 2018. Available in ><>. Accessed on 11/28/19.

MIRANDA, José ABM Utopian Body. Notebooks pagu (15): Campinas, SP. Gender Studies Center-Pagu / Unicamp, 2000.

MESQUITA, Cristiane F. A writing about unstable clothes and bodies . 2000. Master’s Dissertation – Pontifical Catholic University of São Paulo, 2000.

MESQUITA, Cristiane F. Moda Contemporânea: Four or five possible connections. 1st edition. 3rd Reprint. São Paulo: Editora Anhembi Morumbi, 2010.

SALTZMAN, Andrea. La Metafora de la piel em el processo proyectual da la vestimenta. In: Org. ZUANON, Rachel; PRADO, Gilberto; FERREIRA, Cláudio L. DAT JOURNAL: v.1 n.2 2016 – Transdisciplinarities: projects, materials and processes. São Paulo: Universidade Anhembi Morumbi, 2016. Available in > Accessed on 11/28/19.

SANT’ANNA, Denise B. Body and History, In: Notebooks of Subjectivity, v. 3; n. 2, 1995, p. 262.

SCHMITZ, Daniela. Models of what? The mediatized female beauty in fashion and the profession of model. [online] Available at: < / hotsites / blogs / revistaiara / wp-content / uploads / 2015/04 / 69_Iara_ed-vol-8-n-1-ano-2015.pdf> . Accessed on: 07 mar. 2016.

SILVA, Raija C. Body and Contemporaneity: A critical approach to the standards of beauty and aesthetic consumption of women conveyed by the media . Master’s Dissertation – School of Communication, Education and Humanities at the Methodist University of São Paulo, São Bernardo do Campo, 2017. 123 p.

SOARES, Leonardo B. S.; MIRANDA, Luciana L. Produce subjectivities: what does it mean? Psychology Studies and Research, UERJ, RJ, year 9, n.2, p. 408 – 424, 2009.

SVENDSEN, Lars. Fashion: a philosophy. Tradução por Maria Luiza X. de A. Borges. Rio de Janeiro: Zahar, 2010.

SUDJIC, Deyan. Rei Kawakubo and Comme des Garçons. Rizzoli International Publications, New York. 1990.

VIGARELLO, Georges. The history and models of the body. Pro-Positions, v. 14, n. 2, May-Aug, 2003. P. 21 – 29.

VOGUE. Chief curator Andrew Bolton takes us inside the costume Institute’s Rei Kawakubo/Comme des Garçons: Art of the In-Between. [online] Vogue, 2017. Available in < Https: //–exhibit-andrew-bolton> . Access 01/18/2019.


Author: Sandra Rey
Keywords: Aesthetic experience. Walk. Landscape.

CHKLOVSKI, Victor. L’art comme procedé. Paris: Ed. Allia, 2008.

JAUSS, Hans Robert. The aesthetics of reception: general settings . In: LIMA, Luiz Costa. Literature and the reader: texts of aesthetics of the reception. Rio de Janeiro: Peace and Earth, 1979. p. 43 – 61.

SOLNIT, Rebbeca. The History Of Walking. São Paulo: Martins Fontes, 2016.


Author: Yara Rondon Guasque Araujo
Keywords: Popular language. Internet. Social networks. Art and eroticism.

ALCIDES, Eneléo; PEIXOTO, Fabrício Tomazi; CHEREM, Rosângela; NUNES, Carolina (orgs.) Eppur Si Muove. (Catalog). Florianópolis: Badesc Cultural Foundation, 2018, pp 19-32.

ANDERSEN, Christian Ulrik; POLD, Søren Bro. The Metainterface. The Art of Platforms, Cities, and Clouds. Cambrigde, Massachusetts; London, England, The MIT Press, 2018.

CHEREM, Rosângela. “Our daily eroticism and the field of impairments” . In: MULLER, Nicolas. The beginning of the internet. In: Net / internet workshop. Acessado 17/10/2019



Author: François Soulages
Keywords: Plaisir. Images. Retina. Esthétique. Art contemporain.

LE CARRÉ, John. Le tunnel aux pigeons, Paris, Seuil, 2016, p. 17.

NIETZCHE. Ainsi parlait Zarathoustra (1883-5), in OEuvres, Paris, Flammarion, Mille et une pages, 2000.

PASCAL. Pensées, classement Léon Brunschvicg, Paris, Livro de bolso, 1972, n° 134.

PIRANDELLO. Colloquium with Fillippo Surice, May 1909 , in Pirandello, Nouvelles complètes, Paris, Gallimard, Quarto, 2000, p. 2194.

SOULAGES, François, Aesthetics of photography, São Paulo, Senac, 2010, ch. 7, 3.2. et ch. 8., 1.1.

SOULAGES, François. Barroco & interface e arts hybridas, (dir.), Salvador, Cultura visual, 2006.

SOULAGES, François. Création (photographique) en France, Toulon, Musée de Toulon, 1988.

SOULAGES, François. D’une esthétique de la photographie vers une esthétique de l’image, Saint-Denis, Université Paris 8, 2000.

SOULAGES, François. De la photographie au post-digital. Du contemporain au post-contemporain (codir.), Paris, L’Harmattan, collection Eidos, série Photographie, 2017 et Pratiques et usages numériques, (codir.), Paris, Lavoisier, 2013.

SOULAGES, François. Dedans/Dehors, Paris, Faut Voir, 1984, L’alphabet indien, Aubervilliers, La Maladrerie, 1986., Moments éphémères, Paris, Argraphie, 1988.

SOULAGES, François. Egonline. Du selfie, (codir.), Paris, L’Harmattan, collection Eidos, série Photographie, 2017.

SOULAGES, François. L’homme qui rêve, (codir.), Paris, L’Harmattan, coll. Eidos, série Philosophie, 2015 et Les frontières des rêves, (idem).

SOULAGES, François. Le corps-internet, Sofia, Editions Ciela, collection Liber Liber, 2014, Dialogues sur l’art & la technologie, Autour d’Edmond Couchot, (dir.), Paris, L’Harmattan, 2001

SOULAGES, François. Malraux, le passeur de frontières, (dir.), Paris, L’Harmattan, collection Eidos, série Littérature, 2015.

SOULAGES, François. The contemporary sensible, (right) , Salvador, UFBA, 2011.

SOULAGES, François. Photographie et inconscient, (dir.), Paris, Osiris, 1986.


Author: Regina Silveira
Keywords: Contemporary art. Visual arts. Artistic intervention.


BARTHES, Roland. Pleasure of the Text . São Paulo: Perspective, 2015.

SILVEIRA, Regina, Our Calçad a. ZL Vortice Urban Interventions – Laboratory (December, 7, 2015). Available at: on: 25 aug. 2019.

PRADO, Gilbertto; TAVARES, Monica; ARANTES, Priscila (Org.). São Paulo: ECA/USP. 2016, p. 9-41. Available at: Accessed on: 25 ago.2019.



  • François Soulages (Université Paris 8, França);
  • Gilbertto Prado (UAM – Universidade Anhembi Morumbi, Brasil);
  • Suzete Venturelli (UAM – Universidade Anhembi Morumbi, Brasil)

Scientific commission

  • Biaggio D’Ângelo (UnB – Universidade de Brasilia, Brasil);
  • Clarissa Ribeiro (Unifor – Universidade de Fortaleza, Brasil)
  • Francisco de Paula Barretto (UFBA – Universidade Federal da Bahia, Brasil);
  • Luisa Paraguai (PUC – Pontifical Catholic University – Campinas, Brazil);
  • Malu Fragoso (UFRJ – Federal University of Rio de Janeiro, Brazil);
  • Monica Tavares (USP – University of São Paulo, Brazil);
  • Rachel Zuanon (Unicamp – University of Campinas, Brazil);
  • Sandra Rey (UFRGS – Universidade Federal do Rio Grande do Sul, Brasil);
  • Sergio Nesteriuk (UAM – Universidade Anhembi Morumbi, Brasil).
Seg, 26/08 Mon, 8/26
Opening | 9:30 am to 9:45 am

  • Gilbertto Prado;
  • Paolo Roberto Inglese Tommasini (Reitor);
  • Suzete Venturelli;
  • Sérgio Nesteriuk (Coord. PPG Design).

Presentation | 9:45 am to 10:00 am

  • François Soulages – Université Paris 8, França.

Lecture | 10am to 11am
The Pleasure of the Image

  • Regina Silveira;
  • Gilbertto Prado (UAM – Mediator).

Debate | 11am to 12pm

  • Members’ participation;
Mon, 8/26 Tue, 8/27
Retina Round Table | 2 pm to 3:30 pm

  • Luisa Paraguai (Pucamp);
  • Sandra Rey (UFRGS) / [Vídeo ensaio];
  • Priscila Arantes (UAM);
  • Cristiane Ferreira Mesquita (UAM – Mediator).

Debate | 3:30 pm to 5:00 pm

  • Members’ participation;

Lecture | 10 am to 11:30 am
Aesthetics of fascination

  • Lúcia Santaella;
  • Suzete Venturelli (UAM – Mediator).

Debate | 11:30 am to 1:00 pm

  • Members’ participation;
Wed, 8/28 Wed, 8/28
Retina Round Table | 10am to 12pm

  • Yara Guaque (UDESC) / [Vídeo ensaio];
  • Rejane Cantoni;
  • Tânia Fraga (UnB);
  • Agda Regina de Carvalho (UAM – Mediator).

Debate | 12 noon to 1:30 pm

  • Members’ participation;

Retina Round Table | 4 pm to 5 pm

  • Antenor Ferreira (UnB) [vídeo ensaio];
  • Christine Mello (PUCSP);
  • Val Sampaio (UFPA) [vídeo ensaio];
  • Rachel Zuanon (Unicamp);
  • Gisela Belluzzo de Campos (UAM – Mediator).
Wed, 8/28 Wed, 8/28

Lecture | 5 pm to 6 pm

  • Milton Sogabe (UAM).

Closing | 6 PM

  • Closing of the day’s work and the event